speaker services

These offerings are designed for clients who wish to promote their services/businesses through unpaid speaking engagements to trade associations, civic organizations and local groups.

Step A: Research

• In-depth interview using the “Speaker Questionnaire”
• Review Questionnaire with Speaker and determine Speaker’s main area of expertise and audience appeal
• Research and produce a list of up to thirty (30) targeted opportunities (up to 5 hours of research).

Step B: Development

• In-person interview to develop marketing collateral
• Write biography (to be read with the eyes, and published on website or in newsletter)
• Write 60-second introduction (to be read aloud by the Program Chair, more personal than the bio)
• Write Program Options Menu of 3 to 5 speaking topics, to entice Program Chair to choose you as their speaker
• Write Content Sheets to support each topic, suitable to publish to entice membership to attend event
• Post marketing collateral to a WordPress.org website to make it easier to show to prospective Program Chairs.

Step C: Implementation

• Review list of 30 targeted opportunities with Speaker to decide which to pursue (up to 15)
• Research and identify decision-maker for each group, gather and confirm contact information
• Using bio and Program Options Menu (Step B), create introductory email
• Send custom introductory email to each contact
• Make follow-up call to decision-maker within one week of sending email
• Coordinate website enhancements, blog/social media postings, photography, video production, etc.
• Coordinate all details of engagement with Program Coordinator: confirm dates, coordinate audio-video requirements, provide all requested promotional materials

Additional Services Offered At Hourly Rates – Please Inquire